HBO | SXSWESTWORLD

Tasked with reigniting Westworld’s fandom ahead of its second season, we gave thousands of fans the opportunity to live out their wildest fantasies in an Old West theme park, just like the characters in the show.

To put it simply, we built Westworld.

  • Giant Spoon

  • Lead Strategist

  • "One of the best publicity stunts of the 21st century."

    AV Club

  • "It's really incredibly well done."

    Elon Musk

  • "An incredible mindfuck of a social experiment."

    Esquire

We. Built. Westworld.

90,000 square feet, 444 pages of script, 66 actors, and endless possibilities for visitors of our park.

Allister’s role

Lead strategist.

- Pitching the idea
- Managing script development
- Producing the digital experience

Ultimately, Allister’s job was to make sure that at every turn, guests would have the same experience as they would in the real park.

SXSWestworld cast
sxswestworld production crew