San Diego Comic Con Experience

Audible: Impact Winter

A Tantalizing Audio Feast at SDCC

Impact Winter returns to Audible - the thrilling, high production audio book that promises to scare the blood from your head. Working with Civic-Entertainment, we designed an immersive dinner experience for San Diego Comic Con press and influencers. The brief was to give attendees a deep and intimate taste of the story and atmosphere depicted the book, while providing a canvas to exploit Audible’s world-class audio production. This was a fun one.

Allister stepped in as the source expert, fleshing out the concept as deep as the book and our imaginations could take us. He developed the consumer experience, the beats of the script, the inspiration for the menu, and the moments when the audio would be revealed with the greatest impact. Each guest left as a fan of the production, albeit slightly chilled.

Client
Audible

Agency
Civic-Entertainment

Role
Creative Strategist.

Audible Impact Winter
Audible Impact Winter
Audible Impact Winter
Audible influencer and humvee